Top 5 Social Networking Apps on iOS in New Zealand Q2 2025

In the second quarter of 2025, the social networking app landscape on iOS in New Zealand showed diverse performance trends. According to data from Sensor Tower, the top five apps in this category experienced varying degrees of user engagement and downloads.

Threads by Instagram, Inc. saw its weekly downloads fluctuate, with a peak of approximately 5.9K in late April. Despite the ups and downs in downloads, weekly active users remained relatively stable, ranging from 232K to 276K over the quarter.

WhatsApp Messenger experienced a steady download rate, reaching up to 4.8K in late May. Its active users hovered around 1.5M throughout the quarter, maintaining a consistent user base.

Discord - Talk, Play, Hang Out reported a steady increase in revenue, peaking at about $4.8K in June. Weekly downloads showed an upward trend mid-quarter, reaching 3K in late May, while weekly active users increased from 122K to 136K by the end of the quarter.

Facebook experienced a decline in revenue from $3.7K to $2.7K over the quarter. Downloads saw a slight decline, with numbers around 2.1K by the end of June. Active users ranged between 743K and 790K, indicating a stable engagement.

Finally, Life360: Stay Connected & Safe showed a consistent revenue performance, peaking at $5.8K in late June. Downloads remained steady, with minor fluctuations, while active users remained around 71K.

For more detailed insights and data trends, visit Sensor Tower's comprehensive reports on these apps.